#100: Find (or make) a name pronunciation guide

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If you have a large patron population with a cultural or linguistic background not shared by your staff, take some time to learn how to pronounce common names among those patrons. You don’t need a highly scholarly, educational source for this—you can often find a YouTube video of a native speaker pronouncing individual names from their language. It’s less about making sure your pronunciation is perfect than showing you made an effort—saying ‘ber-mun’ instead of ‘ber-man’ for the common North Indian name Burman isn’t how Mr. or Ms. Burman would likely pronounce it themselves, but it shows you care about trying to get it right and makes people feel welcome.