#58: Name your English classes well

If your library offers any kind of English learning program, consider branding it as “English classes,” “English Language Learning (ELL),” or something similar. Try to avoid English as a Second Language (ESL), since it’s often a misnomer. Especially if the primary immigrants your library serves are from Central America, South America, India, or Africa, there’s a good chance English is their third language at the very least—many people who immigrate to the U.S. from those areas spoke an indigenous language at home growing up, and the Spanish, French, Hindi, etc. that American institutions are communicating with them in is already a second language.