#45: Start with the absolute basics

People are not born knowing that in the United States, public library memberships are generally free and there is no rental cost to borrow materials. You will encounter adults who are learning this for the first time, especially in communities where there are lots of people whose parents weren’t library users, and/or lots of people who grew up in countries where free public library memberships are not the norm. Make sure that your marketing materials explain the absolute basics of how the library works—don’t assume people will come in already having that knowledge.